The idea of adding a CBD product to the pet market wasn’t exactly new—but launching Petiva gave us a great opportunity to do it right. From the beginning, the goal was to create something that felt trustworthy and clean, while still standing out in a space full of generic-looking tincture bottles. I got the chance to design the logo and branding from scratch, building a look that felt gentle, calming, and pet-friendly—without falling into the usual clichés. The original product was a simple CBD tincture for pets, but the success of the launch opened the door to something bigger. Petiva is now expanding into multiple SKUs, and it’s been exciting to see a brand I helped shape from day one start to grow beyond just a single product.