Branding the ChefCraft Cooking School: A Fresh Approach to Culinary Education

I had the opportunity to work on the ChefCraft Cooking School branding, helping bring a unique vision to life. The school operates in two parts: community classes led by chefs and corporate team-building sessions at businesses, with plans to eventually open a brick-and-mortar location.

The client wanted something that stood apart from typical cooking school branding. Rather than relying on cliché clip-art imagery, we created a modern, versatile logo and color palette that works across digital platforms, merchandise, and apparel. The goal was a fresh, universal look that communicates professionalism and creativity while appealing to a broad audience.

I also helped launch the brand online, setting up a Shopify site, email marketing campaigns, social media channels, and a Google Business listing. The result is a cohesive visual identity that supports the client’s unique vision and sets them apart from the competition.

This project was a great example of strategic branding and creative design working together to create a memorable, flexible, and professional identity.