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Polaris Day Marketing Campaign
For Polaris Day at E-Z Test Pool Supplies, I developed and executed a multi-channel marketing campaign designed to drive event awareness, customer engagement, and in-store traffic.
The campaign began with the creation of social media advertisements using a combination of Polaris vendor-provided footage, stock video assets, and branded graphics. I edited and assembled the content into engaging video and image ads optimized for Meta platforms, highlighting featured products, promotions, and event details.
To support the campaign, I designed and built a dedicated landing page that served as the central destination for event information, promotional offers, and customer inquiries. The landing page was integrated into the broader digital marketing strategy and used as the primary call-to-action destination across advertising channels.
In addition to digital marketing efforts, I created in-store signage and promotional materials to ensure a consistent customer experience across all touchpoints. This included point-of-sale graphics, event signage, and supporting marketing collateral.
To reinforce the campaign and drive attendance, I also developed and deployed an email marketing campaign targeting existing customers. The emails promoted event details, featured Polaris products, and encouraged customers to visit their local store during the promotion.
This project demonstrates my ability to coordinate creative assets across social media, web, email marketing, and retail environments while maintaining consistent branding and messaging throughout the customer journey.
