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Building an Integrated Marketing Campaign: Strong Spas September Sweep Sale
One of my latest projects has been developing the Strong Spas September Sweep Sale marketing campaign for E-Z Test Pool Supplies.
This campaign combines digital marketing, print, web, and in-store promotion to create a consistent customer experience across all three retail locations.
Marketing assets developed include:
- Landing page
- Meta lead generation advertising
- Email marketing campaign
- Social media campaign
- Blog content schedule
- A-frame signs
- Flyers
- Business cards
- Promotional graphics
- Campaign timeline and launch schedule
The campaign doesn’t stop at launch. Throughout the sale, scheduled email blasts, social media posts, and blog articles will highlight individual Strong Spa models, showcase their features, and reinforce the “Save Thousands” message to keep customers engaged throughout the event.
My goal with every campaign is to ensure each marketing channel works together—from the first online advertisement to the in-store experience—creating a seamless customer journey that generates qualified leads and supports sales.
I’m looking forward to measuring campaign performance through lead generation, website traffic, email engagement, social media reach, and overall sales results.
