Print Design

With more than 20 years of print design experience, I understand that every detail matters before a project goes to press. I’ve created newspaper ads, brochures, direct mail, packaging, signage, banners, and other large-format materials across a variety of industries.

My approach combines strong layout and typography with careful attention to color, image quality, materials, and production requirements—ensuring every piece looks polished and performs as intended in its final printed form.

spectrum — Sabre Creative – Charitable Marketing Materials (Example: Spectrum Recovery) While at Sabre Creative, I assisted under the Art Director to provide layout and design support for a variety of charitable organizations, producing brochures, mailers, flyers, trifolds, and other print materials. For Spectrum Recovery, I contributed to designing visually engaging collateral that communicated the organization’s mission clearly and professionally, helping to raise awareness and support for their programs. Deliverables: Assisted Art Direction • Layout & Design • Brochures • Mailers • Flyers • Trifolds • Print Production • Brand-Consistent Charitable Campaign Materials

MailerIDColor — Joe Espinola – State Senate Campaign Provided comprehensive art direction and creative support for Joe Espinola’s State Senate campaign, including website design, social media channel management, and email marketing campaigns. Collaborated closely with the campaign manager and party coordinators to plan and promote social events, ensuring consistent branding and messaging. Produced and edited campaign videos, designed trifolds, flyers, and other printed materials, and managed collections of promotional assets to engage constituents and enhance the overall campaign presence. Deliverables: Art Direction • Website Design • Social Media Management • Email Marketing • Event Promotion Coordination • Video Editing • Trifold & Flyer Design • Campaign Asset Collections

FlyerEdit2 — Joe Espinola – State Senate Campaign Provided comprehensive art direction and creative support for Joe Espinola’s State Senate campaign, including website design, social media channel management, and email marketing campaigns. Collaborated closely with the campaign manager and party coordinators to plan and promote social events, ensuring consistent branding and messaging. Produced and edited campaign videos, designed trifolds, flyers, and other printed materials, and managed collections of promotional assets to engage constituents and enhance the overall campaign presence. Deliverables: Art Direction • Website Design • Social Media Management • Email Marketing • Event Promotion Coordination • Video Editing • Trifold & Flyer Design • Campaign Asset Collections

Capture — Local Selectman Tony Archinski Campaign Provided comprehensive art direction and creative support for Tony Archinski’s campaign for Local Selectman, including website design, social media channel management, and email marketing campaigns. Collaborated closely with the campaign manager and party coordinators to plan and promote community and social events, ensuring consistent branding and messaging. Produced and edited campaign videos, designed trifolds, flyers, and other printed materials, and managed collections of promotional assets to engage constituents and enhance the overall campaign presence. Deliverables: Art Direction • Website Design • Social Media Management • Email Marketing • Event Promotion Coordination • Video Editing • Trifold & Flyer Design • Campaign Asset Collections

Pink Paloma600 x 1067 px) (Real Estate Flyer) — Lazy River Products – Pink Paloma Cultivar Campaign Designed an in-store flyer for the Pink Paloma cultivar, highlighting multiple related products while establishing a cohesive visual direction for digital assets. Extended the campaign across social media posts, store signage, banners, and landing page photography, ensuring a consistent and engaging brand experience across all touchpoints. Deliverables: In-Store Flyer Design • Social Media Post Design • Store Signage • Banner Design • Landing Page Photography & Design • Campaign Art Direction

LGH_MAY — Lazy River Products – Lowell General Hospital TeamWalk for CancerCare (In-Store Charity Box Signage) While at Lazy River Products, I managed marketing for the TeamWalk for CancerCare campaign as part of HCA initiatives. For this annual charity, I provided full campaign direction aligned with the organization’s guidelines, including biweekly email blasts, social media content, event promotion, and in-store charity box signage. Developed promotional items and strategies to encourage participation and donations, including setup of a dedicated landing page and QR codes on the signage to increase engagement and contributions—helping raise significant funds while fostering meaningful community impact. Deliverables: Campaign Direction • Email Marketing • Social Media Posts • Event Promotion • In-Store Charity Box Signage • Promotional Item Development • Landing Page & QR Code Integration

SunFullPage 9 — Full Page Newspaper Ad

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Cultivar Data Sheet (2) — Lazy River Products – Wholesale Cultivar Sheets & Digital Asset Development Managed the creation and design of wholesale cultivar sheets for Lazy River Products, developing landing pages and digital assets for menus and in-store signage. Coordinated product photography and collaborated with artists to create distinctive cultivar logos, ensuring cohesive branding across all materials. Produced visually engaging assets to support wholesale sales, product education, and brand consistency across multiple channels. Deliverables: Cultivar Sheet Design • Landing Page Design • Digital Asset Creation (Menus & Store Signs) • Product Photography Coordination • Logo Design Collaboration with Artists • Brand Consistency & Art Direction More examples: https://lazyriverproducts.com/wholesale-assets

Edibles – Wholesale Sales Sheet (1)

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InfoDoc0617-1 — Lazy River Products – Wholesale Cultivar Sheets & Digital Asset Development Managed the creation and design of wholesale cultivar sheets for Lazy River Products, developing landing pages and digital assets for menus and in-store signage. Coordinated product photography and collaborated with artists to create distinctive cultivar logos, ensuring cohesive branding across all materials. Produced visually engaging assets to support wholesale sales, product education, and brand consistency across multiple channels. Deliverables: Cultivar Sheet Design • Landing Page Design • Digital Asset Creation (Menus & Store Signs) • Product Photography Coordination • Logo Design Collaboration with Artists • Brand Consistency & Art Direction More examples: https://lazyriverproducts.com/wholesale-assets

Riverfest Flyers (4).pdf (3)

available INDIVIDUALLY OR IN BOX SET

Tabltop Triangle (8.5 × 11.9 in) — Lazy River Products – Tabletop Triangle Design (Sleep Products) Designed a tabletop triangle for Lazy River’s sleep product line, creating a visually engaging layout that was also adapted for digital store signs and website banners. Focused on brand cohesion, clarity, and product appeal across both print and digital touchpoints. Deliverables: Tabletop Triangle • Digital Store Signs • Website Banners

Poster_Mockup-24x36B_Fall_Riverfest-(Print)-(1) — Lazy River Products – Riverfest Event Design & Campaign Designed and managed the full creative campaign for Riverfest, producing approximately 30 unique poster designs to promote 30 different parties, musical acts, contests, food vendors, and in-store sales. Extended the campaign across a variety of touchpoints, including in-store signage, branded swag, postcards, promotional giveaways, and social media content. Oversaw cohesive branding across all materials to create a vibrant, engaging, and memorable event experience that maximized attendance and participation. Deliverables: Poster Design (30+) • Event Promotion • Social Media Design • In-Store Signage • Swag & Giveaways • Postcards • Campaign Coordination & Art Direction

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Parrot — Print and digital graphic to promote video App

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Christmas-Front-Page — Drone photo and front page design for Christmas day front page of the Sun newspaper

2024LazyRiverTeamWalk (Your Story)

available INDIVIDUALLY OR IN BOX SET

Mockup1 — Mock-up print ads for a charity program

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Tabltop Triangle (1)

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foodbank

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Riverfest Raffle Sign

Riverfest Flyers (1)

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