As the seasons change, the auto manufacturers change their incentives—and so too do the online promotions. That means developing a fresh campaign each month that can accommodate new offers while maintaining a consistent look across social media and digital advertising.
For September, I created a “Drive Into Fall – America’s Sales Event” campaign for 495 Chrysler Jeep Dodge RAM. The concept uses a mountain fall theme with bold autumn colors, dramatic scenery, and oversized typography designed to immediately highlight the vehicle and offer.
The campaign was built as a flexible system rather than a single ad. Each graphic maintains the same overall visual identity—495 branding, fall landscape, campaign header, vehicle imagery, and strong offer typography—while allowing individual models, incentives, and calls to action to change as manufacturer programs are updated throughout the month.
Campaign: Drive Into Fall – America’s Sales Event
Client: 495 Chrysler Jeep Dodge RAM
Creative: Campaign concept, graphic design, promotional messaging, social media and digital advertising
Tools: Adobe Creative Cloud / Canva
Channels: Facebook, social media, web and digital advertising
I developed the campaign as a complete visual system that could be carried across virtually every customer touchpoint. From that single creative direction, I produced website banners, email graphics, social media posts and ads, digital specials, and in-store signage.
The challenge was making the campaign recognizable regardless of where a customer encountered it. Someone could see a Facebook carousel featuring a RAM 1500 in the morning, visit the dealership website later and see the same fall campaign, receive a promotional email, and then encounter matching signage when they arrived at the dealership.
