Designing a Used Car Campaign for 495 CJDR
Recently, I designed a campaign for 495 Chrysler Jeep Dodge RAM to help them buy more used cars, trucks, SUVs, Jeeps, and vans. The goal was simple: let people know that even if they’re not buying a new vehicle, 495 still wants to buy theirs — and will pay top dollar.
Partnering with TradePending
To make the process smooth, we teamed up with TradePending, a platform that gives fast, accurate vehicle appraisals. Customers could quickly check their car’s value online, with no obligation to sell. Once they submit a lead, it is processed through Drivecentric to the sales desk.
My Role
I created website graphics, social media posts, and email designs that focused on three things:
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A clear message: We Buy Used Cars
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Trust: No obligation, fair appraisals
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Simplicity: Three easy steps
The Result
The campaign made it easy for people to understand the offer and take action, while helping 495 CJDR bring in more quality used vehicles.
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Dear #DV_CustomerPrimaryFirstName#,
At 495, we’re actively buying vehicles — cars, trucks, Jeeps, SUVs, and vans of all makes, models, and years (within reason). Even if you’re not purchasing a vehicle from us, we still want to buy yours, and we’re offering top dollar.
Selling your vehicle is quick and simple:
Free appraisal
No obligation
Just three easy steps
You could have your payout in hand sooner than you think.
Sincerely,
The 495 Chrysler Jeep Dodge RAM
