Creating dealership promotions isn’t just about throwing together flashy graphics and bold price tags. At 495 Chrysler Jeep Dodge RAM, every campaign is carefully crafted to stay true to the brand — visually, strategically, and legally.
This month, I had the opportunity to develop a full creative package for our August Summer Sales Event, and I wanted to share a behind-the-scenes look at what goes into launching a dealership-wide promotion that’s both eye-catching and aligned with manufacturer standards.
Starting With the Message
Before designing a single graphic, it starts with understanding the sales priorities: which vehicles are being promoted, what rebates and lease programs are available, and how long the campaign will run. From there, I work closely with the team to ensure we’re hitting the right balance of urgency, clarity, and transparency.
Staying Within Brand Guidelines
Each manufacturer — Chrysler, Jeep, Dodge, and Ram — has its own set of brand standards and advertising rules. That includes using the correct logos, typography, color palette, model naming, and legal footnotes. Every piece of creative — from web banners to roadside signs — must reflect these guidelines accurately.
For this campaign, I ensured that every asset met those standards while still feeling fresh and engaging for the customer.
Full-Spectrum Creative
This wasn’t just a one-off graphic — it was a fully integrated creative package, including:
Website homepage graphics optimized for both desktop and mobile
Social media designs tailored to platforms like Instagram, Facebook, and Stories
Street signage for lot visibility that maintained brand integrity
In-store window clings and posters to create a cohesive showroom experience
Email blasts with clear messaging and visually branded layouts
The end result is a consistent, on-brand campaign that builds trust and drives engagement — online and on the lot.
Why It Matters
In a highly competitive industry, cutting corners on branding or messaging can weaken the overall customer experience. By staying creative while working within established brand guidelines, we’re able to launch campaigns that stand out without stepping out of bounds.
If you’re in the market for a new vehicle — or just appreciate strong creative — stop by the showroom or check out our latest offers at 495jeep.com.
