Looking to build online Lowellsun.com special section for the race. Would like to use Socials media to hype up the race, but first need permission to use great race material.
So I sent following email this morning.
Morning, my name is Chris Tierney and I’m writing you from The Sun Newspaper here in Lowell, Massachusetts.
Soon your The Great Race will be rolling through Lowell and to build up some local hype online and on social media, we would like to do online special section for the race.
If possible we would like to have full access to using all media on and attached to http://www.greatrace.com/, giving credit to author and/or publisher.
Below is a brief outline of some of the things we’re considering online.
Christopher Tierney
Digital Online Coordinator
MediaOne New England
Phone: 978-970-4699
ctierney@lowellsun.com
- Goal – build hype online and on social media to get readers to buy paper with special section, and get readers to attend finish line on Middle street in Lowell at 4:45 pm June 21st.
- Build Great Race Section lowellsun.com/greatrace
- Build Slideshow using great past race photos http://greatrace.smugmug.com/Cars
- Republish great race videos to Sun pages http://www.youtube.com/user/GreatRaceTV
- Post Great Race stories online to get readers familiar with race to build hype. If no stories available could just run a car profile which is in race. Start stories on 6/10/14 – ending 6/22/14
- Use photos for weekly Remember When section
- Day of special section, publish rest stories to special section
- Run House ads to section online lowellsun.com/greatrace