During my time at Lazy River Products, one of the most impactful campaigns I developed was for the launch of their customer rewards system — a program designed to strengthen customer loyalty and improve the overall shopping experience.
The goal was simple: welcome new customers into the brand family, educate them about the benefits of the rewards program, and keep them engaged with thoughtful, relevant messaging.
I wrote and designed the emails, text campaigns, and in-store signage to introduce customers to the rewards system, explain how to earn and redeem points, and encourage them to take the next step. The tone was friendly and educational, reinforcing the brand’s approachable personality while staying compliant with all regulations.
The campaign helped establish a consistent, engaging experience for customers and strengthened the connection between them and the brand.
