One of the projects I’m proud to have led while at Lazy River Products was the launch campaign for our new THC-V Goji Flavored Gummies.
The lab developed the concept for this hot new product — a gummy infused with THC-V, a unique cannabinoid known for its potential energizing and appetite-suppressing effects, making it an exciting option for cannabis enthusiasts looking for something different.
I took the lead on developing the campaign from concept to execution — crafting the messaging, designing marketing materials, and coordinating the rollout across social media and in-store promotions. The goal was to highlight the unique flavor and benefits of THC-V in a way that connected with both existing customers and new audiences.
The campaign generated strong buzz and successfully introduced a fresh, exciting product to the market. It was rewarding to see the positive response from customers and the community.
This project reinforced how a clear, creative strategy combined with cohesive branding is key to launching new products effectively.
