When Lazy River Products began developing their Live Rosin line, I created a new logo to visually set it apart — while keeping it connected to the main brand.
The idea came to me after learning that real Live Rosin is kept frozen throughout the entire process, from fresh-frozen flower to final press. That detail inspired me to create a “chilled out” version of the original Lazy River logo — cooler tones, frosty details, and a calm, refined feel to match the purity of solventless extraction.
This logo became the face of the product line, appearing on jars, in-store signage, and social media. I also contributed to the full product rollout, including messaging, layout support, and visual direction.
The Live Rosin logo is displayed to the right, with more product photo examples featured below.
