Joe Espinola Campaign – Social, Print & Identity Materials
Social Media Graphics
Developed a series of social media graphics designed to clearly communicate campaign messaging across digital platforms. The focus was on readability, consistency, and trust — using strong typography, restrained color palettes, and concise messaging to perform well in fast-moving feeds. Each piece was built to be adaptable for multiple formats, supporting awareness, engagement, and message reinforcement throughout the campaign.
Print Signage
Designed campaign signage intended for high visibility in both outdoor and indoor settings. The signs were built to be legible at a distance, using bold typography, strong contrast, and simplified messaging to ensure quick recognition. Emphasis was placed on durability, clarity, and consistency with the overall campaign identity, allowing the signage to function effectively at events, roadside placements, and community locations while reinforcing name recognition and credibility.
Print Campaign Materials
Created print materials to support in-person outreach and community visibility. Designs emphasized clarity and credibility, ensuring key messages were easily understood at a glance. The layouts balanced strong visual presence with a professional, grounded tone suitable for mailers, signage, and handouts, helping reinforce recognition and legitimacy in offline settings.
