Launching the Ducky Decks Campaign at E-Z Test Pool Supplies
This week, I helped launch a new Ducky Decks campaign through E-Z Test Pool Supplies, introducing a new above-ground pool deck option to our customers across Southern New Hampshire and Massachusetts.
For this campaign, I worked on building out the marketing pieces needed to support the launch, including the landing page, Meta ads, in-store signage, lead routing through ActiveCampaign, and supporting email campaign materials.
The goal was to create a clear, professional campaign that explains what makes Ducky Decks different while giving customers an easy way to request more information.
Ducky Decks are designed specifically for above-ground pools and offer a clean, durable, low-maintenance alternative to traditional wood decking. The system features aluminum construction, modular layouts, adjustable legs for uneven yards, and options like staircases or swing-up ladders.
As part of the launch, I also helped connect the campaign to our internal sales process so new Ducky Decks leads can be routed directly into ActiveCampaign and followed up by the sales team.
This project gave us a strong new product category to promote and helped position E-Z Test Pool Supplies as a local source for above-ground pool upgrades, not just pools, spas, chemicals, and accessories.
