The examples below showcase social media campaigns I created for Above-Ground Pools, Radiant Pools, and Fiberglass Plunge Pools.

Each campaign included:

• Targeted Meta (Facebook & Instagram) ads built for specific customer audiences.
• Audience segmentation based on geography, homeowner demographics, age, interests, and buying intent.
• Dedicated landing pages with custom lead forms for each product category.
• Automatic lead capture into ActiveCampaign CRM.
• Custom sales pipelines I built within ActiveCampaign to track leads from first inquiry through sale.
• Automated email notifications and follow-up sequences assigned to the appropriate sales representative.
• Lead tracking, reporting, and conversion monitoring to measure campaign performance and ROI.

Rather than simply generating clicks, these campaigns created a complete lead-generation system that connected advertising, CRM, marketing automation, and the sales team into one streamlined process.