ABOUT ME
Marketing specialist and graphic designer with extensive hands-on experience in digital marketing, graphic design, social media, email, web, advertising, photography, video, and content creation. Skilled at developing creative from concept through execution while managing multiple channels, campaigns, and priorities. Curious and creative, with a strong interest in new technology, AI, and finding better ways to connect brands with their customers.
EXPERIENCE
E-Z TEST POOL SUPPLIES
Marketing Manager / Creative
January 2026 – August 2026
Managed social media, email, website, digital communications, advertising, and customer-facing campaigns across three retail locations.
Created and scheduled social content, graphics, photography, video, promotions, and product information while maintaining consistent brand messaging.
Monitored campaign activity, customer engagement, lead data, and feedback to identify opportunities for sales and marketing.
Coordinated campaigns, events, promotions, and communications while managing multiple projects and deadlines.
LAZY RIVER PRODUCTS
Marketing Coordinator / Creative
2020 – 2025
Managed social media, digital content, email, web, and customer-facing marketing for a multi-location cannabis retailer.
Created graphics, photography, video, educational content, product promotions, packaging, retail signage, eCommerce assets, and social campaigns.
Monitored social engagement, customer feedback, comments, messages, and industry trends to help shape content and marketing initiatives.
Worked with retail teams, leadership, vendors, and customers to support product launches, events, promotions, and day-to-day marketing.
495 CHRYSLER JEEP DODGE RAM
Digital Marketing / Graphic Design — Freelance
2013 – Present
Manage social media, email, website content, digital advertising, and customer-facing campaigns supporting dealership sales and service.
Create graphics, photography, video, advertising, email campaigns, direct mail, and promotional content while maintaining consistent messaging across channels.
Coordinate directly with dealership leadership on campaigns, promotions, creative projects, and ongoing marketing needs.
DIGITAL FIRST MEDIA — THE SUN NEWS
Webmaster / Graphic Designer / Writer / Photographer
2001 – 2018
Managed web, social media, digital content, photography, writing, design, and audience communications in a fast-paced daily publishing environment.
Created timely digital content while coordinating with editorial, advertising, and production teams.
Worked across graphic design, web publishing, photography, writing, advertising, and multimedia while helping grow the publication’s digital presence.
SKILLS
Graphic Design • Digital Marketing • Social Media Management • Content Creation • Email Marketing • Brand Communications • Campaign Development • Digital Advertising • Customer Communications • Web Content • WordPress • eCommerce • Photography • Video Editing • Print Design • Packaging • Retail Marketing • Analytics & Reporting • CRM & Marketing Automation
TOOLS & TECHNOLOGIES
Adobe Creative Suite • Photoshop • Illustrator • InDesign • Premiere Pro • Canva • CapCut • WordPress • ActiveCampaign • Mailchimp • Constant Contact • Meta Business Suite • Instagram • Facebook • TikTok • Google Workspace • Microsoft Office
AI TOOLS
ChatGPT • Adobe Firefly • ElevenLabs • Google Gemini • Canva AI • Photoshop Generative Fill • Veo • CapCut AI
EDUCATION
Bachelor of Fine Arts, Graphic Design
University of Massachusetts Lowell
PROFESSIONAL DEVELOPMENT
Generative AI for Digital Marketing Specialization — IBM
Digital Marketing & Growth Hacking Professional Certificate — IBM