Celebrating 5 Years of Mello: Anniversary Marketing & Promotions
Marketing | Graphic Design | Event Promotion | Email Marketing | Social Media
Celebrating five years in business is a major milestone, and I had the opportunity to help bring Mello’s 5th Anniversary celebration to life through a combination of creative design, digital marketing, in-store promotions, and customer appreciation.
Mello, a cannabis dispensary in Haverhill, Massachusetts, celebrated its fifth anniversary with five days of special deals, giveaways, and customer appreciation. The goal was to create excitement around the milestone, drive traffic to the store, and thank the customers who have supported Mello over the years.
Bringing the Celebration to Life
Working alongside Mello’s marketing team, I helped coordinate and develop promotional materials that carried the anniversary theme across digital, print, and in-store marketing.
The campaign included:
Graphic Design & Branding: Created anniversary-themed graphics and promotional materials to maintain a consistent look across the campaign.
Lawn Signs & Vinyl Signage: Designed promotional lawn signs and large-format vinyl signage to increase visibility and attract attention to the anniversary celebration.
In-Store Decorations: Helped bring the celebration into the retail environment with balloons, anniversary signage, and festive displays.
Customer Giveaways & Refreshments: Incorporated giveaways and snacks for customers as part of the anniversary celebration and customer appreciation efforts.
Email Marketing: Developed promotional emails and anniversary invitations highlighting the celebration, special offers, and reasons to visit.
Social Media Marketing: Created Facebook and Instagram posts, promotional graphics, and event invitations to build awareness and encourage participation.
Digital Promotions: Produced graphics and promotional banners supporting the five-day anniversary campaign.
Five Days of Deals
At the center of the celebration was Mello’s “5 Days of Deals” promotion, featuring special offers throughout the anniversary event.
The campaign combined digital outreach with physical store promotions to create a consistent customer experience. Social media posts and email invitations helped spread the word, while lawn signs, vinyl banners, balloons, and in-store displays reinforced the celebration for customers visiting the dispensary.
Creating an Experience Beyond the Promotions
One of the goals was to make the anniversary feel like more than another retail sale.
Balloons, giveaways, snacks, and festive signage helped create a welcoming atmosphere while giving customers another reason to stop in and celebrate.
The combination of traditional print marketing, digital advertising, email outreach, social media, and in-store presentation helped connect the different elements of the celebration into one coordinated campaign.
Combining Traditional and Digital Marketing
This project was a great example of how traditional and digital marketing can work together.
From designing lawn signs and vinyl banners to developing email invitations and social media promotions, each piece played a role in building awareness and reinforcing the anniversary message.
It was rewarding to contribute to a campaign that celebrated both a business milestone and the customers who helped Mello reach five years.
Project: Mello 5th Anniversary Celebration
Client: Mello Cannabis — Haverhill, Massachusetts
Campaign: 5 Days of Deals
My Role: Marketing, Graphic Design, Event Promotion, Print & Digital Marketing
Date: November 2026
