Win It All Back – Spring Chemical Sale Campaign

Client: E-Z Test Pool Supplies & Hot Tubs
Campaign: 11th Annual “Win It All Back” Spring Chemical Sale
Timeline: April 11–19

Overview

The Win It All Back Spring Chemical Sale is E-Z Test Pool Supplies’ flagship seasonal promotion—designed to drive early-season foot traffic, boost chemical sales, and capture qualified leads ahead of pool-opening season. For the 11th annual campaign, the goal was to modernize the look, simplify the message, and create a bold, high-impact visual system that worked seamlessly across digital, in-store, and paid media channels.

My Role

As lead marketing and creative strategist, I developed the campaign concept, visual identity, messaging, and execution across all platforms. This included:

• Campaign branding and visual design

• Primary promotional graphics and variations

• Landing page strategy and lead capture integration

• Email marketing and paid social ad creative

• In-store signage and print adaptations

Creative Strategy

The design leans into a game-show / giveaway aesthetic—using bold typography, dimensional effects, and high-contrast blues and yellows to immediately communicate excitement and value. The “Win It All Back” headline anchors the campaign, reinforcing the core incentive while keeping the message clear and approachable for a broad customer base.

The layout was intentionally modular, allowing the core creative to scale easily across:

• Website hero graphics

• Social media ads

• Email headers

• Print signage